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Our Focus Areas: We offer real-world, real-time services your organization needs to successfully compete in today’s
business environment. Our core focus areas include:
Issues Management:
We believe managing your company’s reputation is just as important
as managing your business. And at its heart, this is the role of issues management. We
provide strategic public relations counsel and act as anticipatory, objective problem solvers. We employ
specific communications tactics designed to appropriately address the effect an issue may have upon our clients.
We have extensive issues and reputation management capabilities, especially in the areas of problem identifications,
strategic planning and tactical execution. Most importantly, we help organizations analyze actions, capitalize
on lessons learned and move forward with relevant next steps.
Crisis Communications: We view a crisis as an issue – either positive or negative –
that has the potential to profoundly affect an organization. A specialized subset of issues management, we approach
crisis communications by helping organizations think preemptively. We have the foresight to assist leadership in recognizing
the issues that can, if managed poorly, irreparably damage an organization’s reputation. During
a crisis, we help our clients communicate early and often with all stakeholders including employees, the public and the media.
When handled rapidly and truthfully, bad situations often can be neutralized and, in some instances, even lead to positive
exposure. Specific offerings include crisis communications and spokesperson training, development of crisis/preparedness
plans/policies/standard operating procedures and the development and execution of real-world crisis/tabletop exercises to
train staff.
Community
Outreach: Strong
community relations is critical for a variety of entities including government, public institutions, non-profits and others.
We have helped a number of such organizations in reaching key constituencies with clear, concise messages. We have engaged
community members as appropriate to bring about desired actions and changes in behavior. Specifically, we have assisted
by:
- Message development/refinement
- Presentation development/training
- Program
planning
- Feedback and analysis
Media Relations: It is critical for leaders and communicators
to build positive and trustworthy relationships with the media. Kirchoffner has the strong media relationships, skills and
contacts to make this a reality. We also have a solid track record of obtaining media coverage in top-tier
publications. We can help you:
- Create high-level communications strategies
- Develop positive and trustworthy relationships with the media
- Take a preemptive, direct
approach to reporting news, both good and bad
- Prepare and train identified spokespeople
- Develop clear, consistent messages
- Conduct editorial boards and craft opinion pieces
Leadership Coaching: At Kirchoffner, we seek to increase
leaders’ understanding of communications as a tool that can be used to their benefit. We provide hands-on coaching for
C-level executives, middle management and supervisors that teaches them how to build trust and credibility with employees,
the public and the media.
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